Color psychology is a vast and complex study allied to color theory that investigates how the chromatic optical phenomenon is perceived by humans and what emotions and sensations are provoked by it. Diverse characteristics, such as temperature, illumination, dimension, symbolism, and others, create a huge field of possibilities for colors to influence the mind.

For all these reasons, the psychology of colors is very useful to Marketing and Advertising, since certain shades and pigments have the power to attract people and generate feelings such as desire, hunger, familiarity, and others, which can result in good sales for a product or brand that knows how to apply this study to its designs and advertisements. But beyond this, colors have other usesAnother field in which colors are powerful is personal coloring, which investigates what are the best shades to be used in clothing and makeup so that one's image can be enhanced.person is valued, highlighting his beauty and his features naturally.

There is also a strong influence that colors have on the decoration of the home, since there are shades that can contribute to a brighter and more spacious environment, while others have the opposite effect, causing coldness and the perception of reduction. With all this in mind, then, come understand the role and meaning of yellow, a radiant and warm color, and learn how to use it in everyday lifeto take advantage of the best that color psychology has to offer!

You will find it in this article:

• Meaning of the color yellow in psychology
• Meaning of the shades of yellow
• Yellow in Spirituality
• How and when to use yellow
• Chromotherapy in decoration
• Meaning of the color yellow in the New Year

Meaning of the color yellow in psychology

According to psychology, yellow is a color that awakens and invigorates, causing feelings of lightness, joy, relaxation, and optimism. Symbolically, yellow refers to youth and creativity. It is an energizing color, which has the ability to stimulate enthusiasm and is associated with comfort and happiness.

On the other hand, yellow also has negative points, as it is associated with impulsiveness, criticism, excessive analysis, irresponsibility, selfishness, impatience, superficiality and inferiority complex. This is because this color, which is warm and strong, brings about a state of alertness, even though it also signifies such positive aspects as happiness. It is not for nothing thatAnother commonplace of yellow is its excessive use in fast-food restaurant brands, because this color also stimulates hunger, especially when combined with red.

Despite having the power to put anyone on top, stimulating good feelings, yellow, when used in excess, can cause anxiety, generating restlessness. Furthermore, depending on the mood, the color can be synonymous with anger and cowardice.

Meaning of the shades of yellow

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Light yellow: is one of the lightest shades in the entire chromatic scale and awakens feelings such as tranquility and serenity.

Canary Yellow The most classic and traditional shade of yellow, it is the color that most awakens joy and enthusiasm, being the symbol of optimism.

Golden yellow (or gold) : this is the color of power and money, capable of attracting prosperity and expressing self-confidence, by awakening feelings that stimulate self-esteem.

Amber-yellow: Amber crystal color, this tone symbolizes vitality and protection, and is associated with spirituality.

Yellow in Spirituality

In the field of spirituality, yellow presents different meanings that vary from tone to tone. In general, however, the color is linked to fertility, strength and vitality. It is basically the color of life and of moods. It is no wonder that yellow is associated with the Sun, the central star of our system, since it is a color full of light, symbolizing vital energy. Besides this star, the color is alsolinked to the celestial bodies Moon, Venus, and Uranus, three powerful elements in the universe that speak to emotions, relationships, and strength, respectively.

Yellow can also be perceived in people's aura in different shades and intensities. In the case of a yellow-orange aura, for example, the meaning is that this person has great wisdom and a high spirituality, with ease in the realm of communication with the divine. A pale, pastel yellow, on the other hand, is not a good sign; the lighter the shade, the more it means that this aura hasFinally, there is the chance of being seen a lemon yellow, which means someone shrewd and determined, who knows how to analyze situations and make the best choice in front of them.

Besides all this, it is important to remember that the color yellow has been, since the beginning of humanity, associated with the gods, being the color of the richness of gold, the haloes of the saints, and the divine lights. This is no wonder: spiritually, this is the very color that symbolizes the bridge between the divine and the earthly.

How and when to use yellow

It is true that yellow is a risky color when it comes to clothing, because it is very strong and can easily fall into commonplaces. But, with a little bit of cleverness, it is possible to use this color to your advantage. This is because, as mentioned before, this pigment brings the idea of optimism and joy, which can be very positive when the image we want to convey is related to some of theseIn a work environment, perhaps this color is not the best option, although it can be present in some detail or accessory, such as a bag or even a necklace or bracelet, to bring a little spontaneity to the professional image. For something more relaxed, however, if you want to show yourself as an extroverted and fun person, the color is a sure alternative.

However, color psychology is not only fashion, since areas such as Marketing and Advertising use and abuse of yellow to sell their products, especially when the branch is food. Moreover, this color is very present in crystallomancy too, since there are several yellow stones that you can keep around and use as you wish, to highlight: amber, citrine, sapphireThere is also the possibility of introducing yellow into your own home, in order to always count on the positive and warm stimulus of this color, besides, of course, obtaining the chromotherapeutic benefits of the tone.

Chromotherapy in decoration

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If you have chosen to use the benefits of yellow in your home decoration, guided by Chromotherapy, then you can count on an atmosphere of constant optimism and joy. But you must be careful not to overdo it, since it can also instigate bad feelings such as anxiety. Having yellow walls at home is synonymous with bringing more light into the environments, considering that this is one of theIn addition, yellow also raises the temperature, being among the warmest colors. So if you need light, space, and warmth, this is the color for you.

But of course it all depends on the shade of yellow you choose too, since it is the canary yellow (or primary yellow) that is the ideal pigment for these adjectives described above, while a lighter yellow, such as pastel yellow, will bring different sensations, such as tranquility and serenity, being ideal for the baby's room. On the other hand, a darker yellow, almost reachingto orange or brown, is able to imprint a more serious and sober tone to the home, being indicated, even, for work places, such as offices or meeting rooms.

As for the chromotherapeutic aspect of the color yellow, what it has to offer is to stimulate the intellect and creativity. Being in a place full of yellow already has a lot of influence in this regard, but be aware that taking a bath in light of this color amplifies these powers even more.

Meaning of the color yellow in the New Year

For those who are tired of wearing white on New Year's Eve and are looking for new stimuli for life besides peace, yellow is a great possibility to spend the New Year's Eve, because it is the color of wealth, of gold, which attracts money and prosperity.start the year with more job opportunities at your doorstep, or that you will be faced with a promotion in your job and the like.

Moreover, the prosperity that yellow refers to as a symbol is not only material, since this abundance can happen to you in another way, providing a shower of achievements in your life that no money can buy; be it in the area of health, love, friendships, and so on. Not least because we know that the color yellow also symbolizes happiness and optimism, ensuring that,even if it is not yet time for you to become rich in money, there will certainly be no lack of joys to be celebrated in your life!

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In fact, psychology and spirituality have a lot to say about the meanings of colors, both in the more abstract areas, speaking about what they awaken in our sensations and the like, and in the more concrete areas, which change the optics of environments, making them brighter and more spacious. If the color yellow already has all this to be described about its symbols, you shouldimagine that there is a whole world to be discovered in front of the entire chromatic scale, especially if we unravel each sub-tone. So dive into this incredible universe of the meaning of colors by following our various articles on the subject!